Promote your content locally. A key to successful content marketing is really good content. But just because you write relevant blogs, create useful videos, or publish a fun podcast - doesn't mean anyone will consume your content. You need [...]
Blogging to market your business or improve your sales career is rewarding. You’re able to broadcast your message and start conversations and relationships. It’s inexpensive and relatively simple - so long as you have opinions of your business or industry.
When we’re hired by a company for any type of marketing support, one of the first questions we ask is, “Who is your target market?” The answer to this question is fundamentally important; every business has a target market, but [...]
From the low cost of social media advertising to the more expensive magazine and newspaper campaigns, advertising opportunities are all around us. Knowing where to and how to advertise will take some research. You'll need to determine what work’s and [...]
Holiday deals are fun! Black Friday, and Cyber Monday, are becoming a big deal in Canada. A BMO survey just before our American cousins Thanks Giving concluded about half of Canadians planned to shop on Black Friday and planned to [...]
Busy times. We had the opportunity to create the ad copy for a radio spot for one of our regular clients. Our client, Len Dubois Trucking, is running a radio campaign to recruit owner operators and company drivers. This is [...]