What is Your Real Competition

By | July 19th, 2017|Categories: Business Development, Marketing, Sales|Tags: , |

What are you competing against? You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It's easier for people to do nothing [...]

Enough With “Buy Local” Campaigns

By | April 4th, 2017|Categories: Business Development, Marketing|Tags: , , |

"Buy Local" is Bad Marketing I understand the importance of community. We're small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our kids to have community spirit. When we [...]

Your Best Client, is your Competitors Best Prospect

By | July 27th, 2015|Categories: Business Development, Sales, Uncategorized|Tags: , , |

B2B small business & sales people need to be thinking about our client's experience, and our client relationships, at all times. It’s easy to become complacent when we think everything is going well with a regular client. Why rock the boat? But [...]

Find Your Editorial Voice & Then Fill Your Touch Points With It

By | March 26th, 2015|Categories: Business Development, Marketing, Uncategorized|Tags: |

Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.

You Need to Know if Your Referable – Are You Referable?

By | February 19th, 2015|Categories: Business Development, Uncategorized|Tags: , , |

Referrals are important for small business & sales people. But referrals don’t just happen, you need to work for them. Entrepreneurs who need referrals must develop a plan to nurture the referral process.

If You Don’t Have a Website You’re Crazy

By | October 30th, 2014|Categories: Business Development, Marketing, Uncategorized, Website|Tags: , |

I know to a lot of our readers know that the title of this article makes a lot of sense and that is because you have a website for your business. You understand its role in your marketing campaign; I [...]

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