What are you competing against? You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It's easier for people to do nothing [...]
Small Business Development Being the best in your field isn't good enough. You need to get attention, communicate your value, and deliver a unique customer experience. Identify the problem you solve and why your customer's life will be made better. You [...]
"Buy Local" is Bad Marketing I understand the importance of community. We're small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our kids to have community spirit. When we [...]
B2B small business & sales people need to be thinking about our client's experience, and our client relationships, at all times. It’s easy to become complacent when we think everything is going well with a regular client. Why rock the boat? But [...]
Small Business, Attitude, and Actions I think I can speak for most sports fans when I say; the great thing about sports is it’s a microcosm of life. There are things that you can control and things you cannot control. [...]
Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.
Referrals are important for small business & sales people. But referrals don’t just happen, you need to work for them. Entrepreneurs who need referrals must develop a plan to nurture the referral process.
I know to a lot of our readers know that the title of this article makes a lot of sense and that is because you have a website for your business. You understand its role in your marketing campaign; I [...]
Road to a Successful Business I saw this image on Facebook and immediately understood its meaning. I stopped and chuckled even, thinking back to when I was just starting out in the business world. I definitely thought the image on [...]
During the course of running a business you are going to have to raise your prices. Price increases are unavoidable if you want to stay in business. You have to constantly monitor your price point and your costs so that [...]