What is Your Real Competition

By | 2017-07-19T00:47:55+00:00 July 19th, 2017|Categories: Business Development, Marketing, Sales|Tags: , |

What are you competing against? You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It's easier for people to do nothing

Be unique not perfect

By | 2017-07-11T16:11:59+00:00 July 11th, 2017|Categories: Business Development, Marketing|Tags: , |

Small Business Development Being the best in your field isn't good enough. You need to get attention, communicate your value, and deliver a unique customer experience. Identify the problem you solve and why your customer's life will be made better. You

Your Best Client, is your Competitors Best Prospect

By | 2015-07-27T06:00:28+00:00 July 27th, 2015|Categories: Business Development, Sales, Uncategorized|Tags: , , |

B2B small business & sales people need to be thinking about our client's experience, and our client relationships, at all times. It’s easy to become complacent when we think everything is going well with a regular client. Why rock the boat? But

Business & Sports are Microcosms of Life

By | 2017-10-08T22:58:04+00:00 May 14th, 2015|Categories: Business Development, Uncategorized|Tags: |

Small Business, Attitude, and Actions I think I can speak for most sports fans when I say; the great thing about sports is it’s a microcosm of life. There are things that you can control and things you cannot control.

Find Your Editorial Voice & Then Fill Your Touch Points With It

By | 2017-10-08T22:57:58+00:00 March 26th, 2015|Categories: Business Development, Marketing, Uncategorized|Tags: |

Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.

You Need to Know if Your Referable – Are You Referable?

By | 2017-10-08T22:57:20+00:00 February 19th, 2015|Categories: Business Development, Uncategorized|Tags: , , |

Referrals are important for small business & sales people. But referrals don’t just happen, you need to work for them. Entrepreneurs who need referrals must develop a plan to nurture the referral process.

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