What are you competing against? You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It's easier for people to do nothing
Small Business Development Being the best in your field isn't good enough. You need to get attention, communicate your value, and deliver a unique customer experience. Identify the problem you solve and why your customer's life will be made better. You
B2B small business & sales people need to be thinking about our client's experience, and our client relationships, at all times. It’s easy to become complacent when we think everything is going well with a regular client. Why rock the boat? But
Small Business, Attitude, and Actions I think I can speak for most sports fans when I say; the great thing about sports is it’s a microcosm of life. There are things that you can control and things you cannot control.
Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.
Referrals are important for small business & sales people. But referrals don’t just happen, you need to work for them. Entrepreneurs who need referrals must develop a plan to nurture the referral process.
Road to a Successful Business I saw this image on Facebook and immediately understood its meaning. I stopped and chuckled even, thinking back to when I was just starting out in the business world. I definitely thought the image on
During the course of running a business you are going to have to raise your prices. Price increases are unavoidable if you want to stay in business. You have to constantly monitor your price point and your costs so that
One of the challenges to running a successful business is pricing your products properly. Having the right price point can enhance how much you sell therefore creating the foundation of a profitable business. On the other hand, having the wrong
Importance of Networking For sales people and small businesses owners networking efforts can open a lot of doors. Your network of other professionals is a great source of information, leads and referrals. When active professionals get together new partnerships and