Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.
What are you competing against? You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It's easier for people to do nothing [...]
Small Business Development Being the best in your field isn't good enough. You need to get attention, communicate your value, and deliver a unique customer experience. Identify the problem you solve and why your customer's life will be made better. You [...]
For your enjoyment here's some of the things that interested us online this week about marketing and small business. #Marketing Avoid these 7 mistakes when pitching your business. Entrepreneur.com contributor Marty Fukuda shares common mistakes entrepreneurs and sales people make during [...]
"Buy Local" is Bad Marketing I understand the importance of community. We're small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our kids to have community spirit. When we [...]
Promote your content locally. A key to successful content marketing is really good content. But just because you write relevant blogs, create useful videos, or publish a fun podcast - doesn't mean anyone will consume your content. You need [...]
Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.
Blogging to market your business or improve your sales career is rewarding. You’re able to broadcast your message and start conversations and relationships. It’s inexpensive and relatively simple - so long as you have opinions of your business or industry.
Most businesses are local small businesses - Promote local! Zombies Ate My Media is a Winnipeg based marketing company. Contact us for content marketing and web development. Local Content Marketing One of the keys to successful content marketing is really [...]
I know to a lot of our readers know that the title of this article makes a lot of sense and that is because you have a website for your business. You understand its role in your marketing campaign; I [...]