Anchoring Bias – Marketing Psychology

By | August 15th, 2017|Categories: Marketing|Tags: , , |

Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.

What is Your Real Competition

By | July 19th, 2017|Categories: Business Development, Marketing, Sales|Tags: , |

What are you competing against? You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It's easier for people to do nothing [...]

Cool Small Business & Marketing Things We Found – Weekly Round Up

By | April 9th, 2017|Categories: Marketing, Round Up|Tags: , |

For your enjoyment here's some of the things that interested us online this week about marketing and small business. #Marketing Avoid these 7 mistakes when pitching your business. Entrepreneur.com contributor Marty Fukuda shares common mistakes entrepreneurs and sales people make during [...]

Enough With “Buy Local” Campaigns

By | April 4th, 2017|Categories: Business Development, Marketing|Tags: , , |

"Buy Local" is Bad Marketing I understand the importance of community. We're small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our kids to have community spirit. When we [...]

How to Promoting Your Local Small Business Content

By | September 2nd, 2015|Categories: Advertising, Marketing, Uncategorized, Website|Tags: , |

Promote your content locally. A key to successful content marketing is really good content. But just because you write relevant blogs, create useful videos, or publish a fun podcast - doesn't mean anyone will consume your content. You need [...]

Find Your Editorial Voice & Then Fill Your Touch Points With It

By | March 26th, 2015|Categories: Business Development, Marketing, Uncategorized|Tags: |

Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.

Writers Block? So, you haven’t had a thought or spoken to anyone today?

By | February 26th, 2015|Categories: Advertising, Marketing, Sales, Uncategorized, Website|Tags: , , |

Blogging to market your business or improve your sales career is rewarding. You’re able to broadcast your message and start conversations and relationships. It’s inexpensive and relatively simple - so long as you have opinions of your business or industry.

Promoting Your Local Small Business Content

By | December 4th, 2014|Categories: Marketing, Uncategorized|Tags: , |

Most businesses are local small businesses - Promote local! Zombies Ate My Media is a Winnipeg based marketing company. Contact us for content marketing and web development. Local Content Marketing One of the keys to successful content marketing is really [...]

If You Don’t Have a Website You’re Crazy

By | October 30th, 2014|Categories: Business Development, Marketing, Uncategorized, Website|Tags: , |

I know to a lot of our readers know that the title of this article makes a lot of sense and that is because you have a website for your business. You understand its role in your marketing campaign; I [...]

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