Non-profit event planning comes with several challenges, the biggest being how to spread the word with limited to no funds available for advertising.
Over the years, I have done a lot of event
The old adage, a picture is worth a thousand words has never been more important in today’s digital world. Successful Business Owners and Non-profit Organizations know all too well the importance of
Loyalty programs do two important things. First, they're meant to keep customers buying from you. Second, they should track purchases and identify high-value customers.
You may not understand it, use it or even like it, but your clients do, and that is why you’d better learn to love it and make it part of your daily
“Buy Local” is Bad MarketingI understand the importance of community. We’re small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our
Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.
What are you competing against?You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a
Small Business DevelopmentBeing the best in your field isn’t good enough. You need to get attention, communicate your value, and deliver a unique customer experience.
Identify the problem you solve and why your
Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.
Blogging to market your business or improve your sales career is rewarding. You’re able to broadcast your message and start conversations and relationships. It’s inexpensive and relatively simple - so long as you have opinions of your business or industry.
