More Made Up Words
When marketing people make up a word it needs to communicate their brand. When done well it's as good as gold. But when done poorly the wheels can come off your sales train quickly.
The Best Words, Made Up Words by Marketers
A rule good writers follow is never to waste words. Using too many words will make your writing boring for your reader. Too many words can take the punch or impact out of an article or book.
When Posters are the Main Driver of Your Marketing Campaign
In rural communities, it seems that non-profit organizations rely almost solely on posters as the main driver of their marketing campaigns. In the marketing world, posters are the bottom of the barrel marketing material. Overall, they
Learn Local Marketing from the Big Guys
Another way to think about creating & competing with your local brand is choosing the ground from which you’ll fight. You want that ground to be empty and then occupy it.
Using Community Calendars as Part of Your Free Advertising Mix
Non-profit event planning comes with several challenges, the biggest being how to spread the word with limited to no funds available for advertising.
Over the years, I have done a lot of event
Step Up Your Game with Royalty Free Images
The old adage, a picture is worth a thousand words has never been more important in today’s digital world. Successful Business Owners and Non-profit Organizations know all too well the importance of
Is There Loyalty Anymore?
Loyalty programs do two important things. First, they're meant to keep customers buying from you. Second, they should track purchases and identify high-value customers.
Wake Up, People! It’s Time to Get Social!
You may not understand it, use it or even like it, but your clients do, and that is why you’d better learn to love it and make it part of your daily
Enough With “Buy Local” Campaigns
“Buy Local” is Bad Marketing
I understand the importance of community. We’re small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our
Anchoring Bias – Marketing Psychology
Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.