One of the best parts of our job is keeping up with what's happening in marketing. We've found awsome articles about small business marketing that we think you'll find useful. #Marketing Search Engine Land had a great article - 5 [...]
Promote your content locally. A key to successful content marketing is really good content. But just because you write relevant blogs, create useful videos, or publish a fun podcast - doesn't mean anyone will consume your content. You need [...]
B2B small business & sales people need to be thinking about our client's experience, and our client relationships, at all times. It’s easy to become complacent when we think everything is going well with a regular client. Why rock the boat? But [...]
When your prospect has an objection about the price, don’t justify your price. Justifying is defensive and is a great way to lose your prospect completely. This objection is a clear indication that you and your prospect are not where you need to be in the sales process.
Starting a relationship with the new person gives you an opportunity to be a problem solver and make any changes to meet your clients needs; this is what you want to do all the time with your clients. We seem to get freaked out when a new person enters the relationship.
Small Business, Attitude, and Actions I think I can speak for most sports fans when I say; the great thing about sports is it’s a microcosm of life. There are things that you can control and things you cannot control. [...]
Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.
Blogging to market your business or improve your sales career is rewarding. You’re able to broadcast your message and start conversations and relationships. It’s inexpensive and relatively simple - so long as you have opinions of your business or industry.
Referrals are important for small business & sales people. But referrals don’t just happen, you need to work for them. Entrepreneurs who need referrals must develop a plan to nurture the referral process.