One of the best parts of our job is keeping up with what’s happening in marketing. We’ve found awsome articles about small business marketing that we think you’ll find useful.
Search Engine Land had a great article – 5 B2B marketing tips to jump-start your 2017 results. This post has some great tips for B2B company’s to improve their marketing such as: SERP domination, Maximize conversions via testing, Capitalize on attribution insights, Integrate with the sales funnel, Understand total ROI with call tracking.
Digital Synopsis shared 50 Brilliant Outdoor Ads. Great advertising design is inspiring and this article has lots of ad design inspiration.
It’s a new year and improving parts of your marketing plan s a must. Check out Marketing Land’s post – Revamping your email marketing program for the new year. “Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.”
Learn from your competitors and take advantage of their weaknesses. 3 Awesome Tools to Research Your Competitors’ Digital Marketing Struggles by Social Media Today is a good place to start. “The trick is to see what works, what doesn’t and learn from their mistakes. Groucho Marx put it very well:
“Learn from the mistakes of others. You can never live long enough to make them all yourself.”
And it perfectly applies to marketing as well – there’s no point in making mistakes in order to learn from them. You’ll be losing time and money, and while experience is priceless, there’s a less expensive way to understand what you should not be doing when promoting your business on social media: Learn from your competitors’ mistakes.”
If you’re already creating good content check out How To Increase Website Traffic (Without Building Links Or Adding New Content) by Ahfefs Blog. “You want to increase traffic to your website from the search engines right? So how do you go about it? Well… Building links and increasing your domain rating is one way to do it. Adding new content is another. But… it’s also possible to increase your search traffic without having to do either.”
Referrals don’t just happen and Business 2 Community gives you 17 Surprising Referral Marketing Statistics to prove it. “The Lifetime Value for new referral customer is 16% higher than non-referrals.
With digital channels on the rise, word of mouth marketing strategies have become easier to adopt. After all, people repeatedly talk about their purchases amongst their peers. When consumers share information to help another in a win-win fashion, your brand can directly benefits through a referral program.”