Winnipeg Manitoba business marketingAlright here we go with SEO and advertising. We’ve found 6 awesome articles this week that you need to read. We focused this week on social media advertising and SEO. We hope you enjoy and share!

SEO

How to Create an SEO Friendly Homepage – Neil Patel is one of our favorite blogs for SEO and digital marketing. In this article he drives into keywording your Home Page. It also includes links to two other great articles so give this one a click. “You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty simple. Not so fast.”

6 Mobile-Friendly Sign Up Forms to Try Now – Google now penalizes for certain sign up and pop up forms and AWeber found some that won’t get you on Googles naughty list. “With 60 percent of online traffic coming from smartphones and tablets, mobile users represent a massive audience when it comes to list building. So what’s the status? Fortunately, we’ve found the Google update doesn’t mean you have to lose out on any of these valuable visitors. With careful planning and consideration, you can find the right kind of mobile-friendly form that’s both effective and Google-compliant.”

Google Says Websites Shouldn’t Mark Republished Content for Index – Small Business Trends reports that Google is recommending that websites, including news sites, should mark republished content with NoIndex. “Google recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed.”

Social Media Advertising

Use Facebook Ads to Grow Social Media Presence – This article by BusinessZone includes some easy tips for running Facebook Ads. “If you’re trying to expand your social media base, you may want to consider using paid Facebook ads. According to the Facebook Newsroom, the site had over 1.2 billion active users in December.”

YouTube Hacks: 15 Tricks and Features You Probably Didn’t Know About – Hootsuite gives some awesome tips to help you get your Youtube videos found. “Like any social media marketer, a big part of your success relies on how well you know the channels you deal with. With social video quickly becoming one of the most powerful ways to engage audiences, knowing how to stealthily navigate video tools can be the difference between making it as a viral star or getting stuck as a social wall-flower. In this post, we’ll take you through a collection of YouTube hacks and show you how to use these advance features to wow your viewers.”

How to Spy on Your Competitors Facebook Ads? – GrowthRabbit has a nice article about spying on your competitors. It sounds more sinister than it is. It’s just a little competition research. “Ask Facebook to Tell You About Your Competition – Use Facebook itself as a spy tool to check on your competitors Facebook Ads. So, here is the deal – any time you see a sponsored post on Facebook, you can click on the arrow icon in the top right corner and ask ‘Why am I seeing this?'”

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