Busy times. We had the opportunity to create the ad copy for a radio spot for one of our regular clients.
Our client, Len Dubois Trucking, is running a radio campaign to recruit owner operators and company drivers. This is in addition to their other efforts including various online strategies. One of the major challenges in the trucking industry is attracting qualified drivers and owner operators.
We have been working with them to, among other things, create and focus their driver recruitment messaging and marketing. We’ve focused on the attention the company pays to driver life style and shorter trip lengths. Today’s long haul drivers are concerned with and make employment decisions based on lifestyle and compliance with safety regulations.
We wrote the copy and messaging. CKJS 810AM produced the commercial.