What are you competing against?
You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It’s easier for people to do nothing and accept the status quo than to take an action where they may be taken advantage of or lose what they have with a different product or service.
You need to demonstrate to them, and they must TRUST, you can improve their lives, solve their problem, or take away a pain point.
Make better connections with your customers and work to build relationships. Focus your time on trust building with customers and potential customers.