Anchoring Bias – Marketing Psychology

By | 2017-08-13T07:08:04+00:00 August 15th, 2017|Categories: Marketing|Tags: , , |

Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.

Marketing Round Up – Cool Things We Found That You Should Know

By | 2017-08-13T08:26:25+00:00 August 13th, 2017|Categories: Round Up|Tags: , , |

Marketing this Week Sharing knowledge and increasing understanding is the fun part of our job. From dodgy SEO people to Facebook here are 6 articles worth your time and attention. Snapchat's slowing user growth is damaging its status as advertising's

What is Your Real Competition

By | 2017-07-19T00:47:55+00:00 July 19th, 2017|Categories: Business Development, Marketing, Sales|Tags: , |

What are you competing against? You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a benefit. It's easier for people to do nothing

Be unique not perfect

By | 2017-07-11T16:11:59+00:00 July 11th, 2017|Categories: Business Development, Marketing|Tags: , |

Small Business Development Being the best in your field isn't good enough. You need to get attention, communicate your value, and deliver a unique customer experience. Identify the problem you solve and why your customer's life will be made better. You

Social Media Marketing Articles You Need to Read – Weekly Round Up

By | 2017-05-08T03:45:00+00:00 May 8th, 2017|Categories: Round Up|Tags: , |

What's New in Social Media Marketing Social media is the king of marketing at the moment. Facebook had some big announcements recently, so we're keeping this weeks round up focused on social. Facebook pixels get upgrade to track actions &

Great Social Media & SEO Articles We Found For You! Weekly Round Up

By | 2017-04-30T02:57:53+00:00 April 30th, 2017|Categories: Uncategorized|Tags: , |

Alright here we go with SEO and advertising. We've found 6 awesome articles this week that you need to read. We focused this week on social media advertising and SEO. We hope you enjoy and share! SEO How to Create

Cool Small Business & Marketing Things We Found – Weekly Round Up

By | 2017-04-09T07:00:00+00:00 April 9th, 2017|Categories: Marketing, Round Up|Tags: , |

For your enjoyment here's some of the things that interested us online this week about marketing and small business. #Marketing Avoid these 7 mistakes when pitching your business. Entrepreneur.com contributor Marty Fukuda shares common mistakes entrepreneurs and sales people make during

Cool Small Business Marketing Things We Found This Week – Weekly Round Up

By | 2017-10-08T22:58:41+00:00 January 13th, 2017|Categories: Round Up, Uncategorized|Tags: , , |

One of the best parts of our job is keeping up with what's happening in marketing. We've found awsome articles about small business marketing that we think you'll find useful. #Marketing Search Engine Land had a great article - 5

How to Promoting Your Local Small Business Content

By | 2017-10-08T22:58:34+00:00 September 2nd, 2015|Categories: Advertising, Marketing, Uncategorized, Website|Tags: , |

Promote your content locally. A key to successful content marketing is really good content. But just because you write relevant blogs, create useful videos, or publish a fun podcast - doesn't mean anyone will consume your content. You need

Your Best Client, is your Competitors Best Prospect

By | 2015-07-27T06:00:28+00:00 July 27th, 2015|Categories: Business Development, Sales, Uncategorized|Tags: , , |

B2B small business & sales people need to be thinking about our client's experience, and our client relationships, at all times. It’s easy to become complacent when we think everything is going well with a regular client. Why rock the boat? But

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