When marketing people make up a word it needs to communicate their brand. When done well it's as good as gold. But when done poorly the wheels can come off your sales train quickly.
In my opinion, lack of curiosity is a huge character flaw because it means you're disinterested. Not only is disinterest lazy, it's a clear sign of lack of intelligence. I know that's harsh but curiosity is an important character trait.
Many of our clients know they should be doing more with their social media, but claim that they don’t because they simply just don’t know what to do. The downfall to this
A rule good writers follow is never to waste words. Using too many words will make your writing boring for your reader. Too many words can take the punch or impact out of an article or book.
In rural communities, it seems that non-profit organizations rely almost solely on posters as the main driver of their marketing campaigns. In the marketing world, posters are the bottom of the barrel marketing material. Overall, they
Another way to think about creating & competing with your local brand is choosing the ground from which you’ll fight. You want that ground to be empty and then occupy it.
Non-profit event planning comes with several challenges, the biggest being how to spread the word with limited to no funds available for advertising.
Over the years, I have done a lot of event
The old adage, a picture is worth a thousand words has never been more important in today’s digital world. Successful Business Owners and Non-profit Organizations know all too well the importance of
You may not understand it, use it or even like it, but your clients do, and that is why you’d better learn to love it and make it part of your daily