What’s New in Social Media Marketing
Social media is the king of marketing at the moment. Facebook had some big announcements recently, so we’re keeping this weeks round up focused on social.
Facebook pixels get upgrade to track actions & page data – Facebook Pixels are collecting more data including actions and structure. It’s a nice upgrade that helps businesses target more efficiently.
“The biggest area that marketers should pay attention to is the ability to track actions based on site use. These actions include clicks like an “add to cart,” “click to call” or “purchase.” This should help advertisers gather more data on their site without having to implement custom events. The page metadata that will now be passed along includes Opengraph or Schema.org data included on the page.”
How to Get The Most Results with Instagram Stories – Instagram is a great marketing tool, especially for B2C businesses. One of the best and under-used features is Stories. By understanding how Stories works you can communicate compelling, useful and effective messaging to your targets.
“According to HootSuite, the feature gained 150 million daily viewers within six months; it took Snapchat 6 years to hit that number. In addition to the fact that you could get a ton of users watching your content, there are a few other benefits to consider. One of the largest of these advantages is that your story will take up a users’ entire screen, and in today’s work, if you have their full screen, you have their full attention.”
Facebook Testing Video Cover Images to Enhance Pages – Facebook is testing video cover images on some pages. Facebook (and Instagram) are becoming more video driven, so it makes sense that they’ll experiment with video in the cover area on Pages. This is interesting. Cover images are one of the least utilized areas of small businesses social presence. There’s great potential for smart business owners to take advantage of this area of their Facebook presence.
“Facebook has confirmed the test, providing the following statement:
‘We recently started testing the ability on desktop to upload a video as the Page cover. Once a cover video has been created, video will render when people visit the Page.
By making cover video available, we want to help you create more engaging interactions and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your Page cover.
This feature is still in early testing, but we expect it to roll out more widely soon.'”
5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big – Creating a brand for yourself might be the best way to create a brand for your business. This applies to local small businesses. In fact, creating a personal brand to propel your small business, in a single market, might be worth the effort. It’s a great way to build trust and differentiate your product/service from competitors.
“When an entrepreneur’s personal brand is adequately developed, it spells true thought leadership. Compound that with social media marketing, and that personal brand becomes influential.”