Anchoring Bias – Marketing Psychology

By | 2017-08-13T07:08:04+00:00 August 15th, 2017|Categories: Marketing|Tags: , , |

Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.

Marketing Round Up – Cool Things We Found That You Should Know

By | 2017-08-13T08:26:25+00:00 August 13th, 2017|Categories: Round Up|Tags: , , |

Marketing this Week Sharing knowledge and increasing understanding is the fun part of our job. From dodgy SEO people to Facebook here are 6 articles worth your time and attention. Snapchat's slowing user growth is damaging its status as advertising's [...]

Be unique not perfect

By | 2017-07-11T16:11:59+00:00 July 11th, 2017|Categories: Business Development, Marketing|Tags: , |

Small Business Development Being the best in your field isn't good enough. You need to get attention, communicate your value, and deliver a unique customer experience. Identify the problem you solve and why your customer's life will be made better. You [...]

Great Social Media & SEO Articles We Found For You! Weekly Round Up

By | 2017-04-30T02:57:53+00:00 April 30th, 2017|Categories: Uncategorized|Tags: , |

Alright here we go with SEO and advertising. We've found 6 awesome articles this week that you need to read. We focused this week on social media advertising and SEO. We hope you enjoy and share! SEO How to Create [...]

Cool Small Business & Marketing Things We Found – Weekly Round Up

By | 2017-04-09T07:00:00+00:00 April 9th, 2017|Categories: Marketing, Round Up|Tags: , |

For your enjoyment here's some of the things that interested us online this week about marketing and small business. #Marketing Avoid these 7 mistakes when pitching your business. Entrepreneur.com contributor Marty Fukuda shares common mistakes entrepreneurs and sales people make during [...]

Enough With “Buy Local” Campaigns

By | 2017-04-04T02:53:48+00:00 April 4th, 2017|Categories: Business Development, Marketing|Tags: , , |

"Buy Local" is Bad Marketing I understand the importance of community. We're small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our kids to have community spirit. When we [...]

Cool Small Business Marketing Things We Found This Week – Weekly Round Up

By | 2017-01-15T00:06:00+00:00 January 13th, 2017|Categories: Round Up, Uncategorized|Tags: , , |

One of the best parts of our job is keeping up with what's happening in marketing. We've found awsome articles about small business marketing that we think you'll find useful. #Marketing Search Engine Land had a great article - 5 [...]

If You Don’t Have a Website You’re Crazy

By | 2014-10-30T06:25:41+00:00 October 30th, 2014|Categories: Business Development, Marketing, Uncategorized, Website|Tags: , |

I know to a lot of our readers know that the title of this article makes a lot of sense and that is because you have a website for your business. You understand its role in your marketing campaign; I [...]

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