/Tag: marketing

Step Up Your Game with Royalty Free Images

By |2018-03-14T13:11:35+00:00April 9th, 2018|Categories: Marketing|Tags: , , , , |

The old adage, a picture is worth a thousand words has never been more important in today’s digital world. Successful Business Owners and Non-profit Organizations know all too well the importance of

Enough With “Buy Local” Campaigns

By |2018-09-03T18:50:38+00:00March 4th, 2018|Categories: Business Development, Marketing|Tags: , , |

bad_marketing“Buy Local” is Bad Marketing

I understand the importance of community. We’re small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our

Anchoring Bias – Marketing Psychology

By |2017-08-13T07:08:04+00:00August 15th, 2017|Categories: Marketing|Tags: , , |

Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.

Load More Posts