When marketing people make up a word it needs to communicate their brand. When done well it's as good as gold. But when done poorly the wheels can come off your sales train quickly.
A rule good writers follow is never to waste words. Using too many words will make your writing boring for your reader. Too many words can take the punch or impact out of an article or book.
Another way to think about creating & competing with your local brand is choosing the ground from which you’ll fight. You want that ground to be empty and then occupy it.
The old adage, a picture is worth a thousand words has never been more important in today’s digital world. Successful Business Owners and Non-profit Organizations know all too well the importance of
“Buy Local” is Bad Marketing
I understand the importance of community. We’re small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our
Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.
Small Business Development
Being the best in your field isn’t good enough. You need to get attention, communicate your value, and deliver a unique customer experience.
Identify the problem you solve and why your