You may not understand it, use it or even like it, but your clients do, and that is why you’d better learn to love it and make it part of your daily
Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.
Small Business Development
Being the best in your field isn’t good enough. You need to get attention, communicate your value, and deliver a unique customer experience.
Identify the problem you solve and why your
When your prospect has an objection about the price, don’t justify your price. Justifying is defensive and is a great way to lose your prospect completely. This objection is a clear indication that you and your prospect are not where you need to be in the sales process.
Experimenting and pushing against self-imposed limits will help you improve your writing. You will put more tools in your communication toolbox. Plus, it’ll be fun.
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