Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.
Marketing this Week Sharing knowledge and increasing understanding is the fun part of our job. From dodgy SEO people to Facebook here are 6 articles worth your time and attention. Snapchat's slowing user growth is damaging its status as advertising's [...]
Small Business Development Being the best in your field isn't good enough. You need to get attention, communicate your value, and deliver a unique customer experience. Identify the problem you solve and why your customer's life will be made better. You [...]
One of the best parts of our job is keeping up with what's happening in marketing. We've found awsome articles about small business marketing that we think you'll find useful. #Marketing Search Engine Land had a great article - 5 [...]
Promote your content locally. A key to successful content marketing is really good content. But just because you write relevant blogs, create useful videos, or publish a fun podcast - doesn't mean anyone will consume your content. You need [...]
When your prospect has an objection about the price, don’t justify your price. Justifying is defensive and is a great way to lose your prospect completely. This objection is a clear indication that you and your prospect are not where you need to be in the sales process.
Experimenting and pushing against self-imposed limits will help you improve your writing. You will put more tools in your communication toolbox. Plus, it’ll be fun.
Most businesses are local small businesses - Promote local! Zombies Ate My Media is a Winnipeg based marketing company. Contact us for content marketing and web development. Local Content Marketing One of the keys to successful content marketing is really [...]
Zombies Ate My Media is a Winnipeg marketing company who works with you to achieve your goals. We specialize in blog content creation and management. Contact us to discuss your business. Why Should I Blog For My Business? The point [...]
Content Marketing I tend to stay away from buzz terms like Content Marketing or Viral Videos because they get used so often, and misused so often, that they lose their meaning. I prefer to think of "content marketing" as a platform [...]