Many of our clients know they should be doing more with their social media, but claim that they don’t because they simply just don’t know what to do. The downfall to this
A rule good writers follow is never to waste words. Using too many words will make your writing boring for your reader. Too many words can take the punch or impact out of an article or book.
In rural communities, it seems that non-profit organizations rely almost solely on posters as the main driver of their marketing campaigns. In the marketing world, posters are the bottom of the barrel marketing material. Overall, they
Another way to think about creating & competing with your local brand is choosing the ground from which you’ll fight. You want that ground to be empty and then occupy it.
The old adage, a picture is worth a thousand words has never been more important in today’s digital world. Successful Business Owners and Non-profit Organizations know all too well the importance of
You may not understand it, use it or even like it, but your clients do, and that is why you’d better learn to love it and make it part of your daily
Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.
Small Business Development
Being the best in your field isn’t good enough. You need to get attention, communicate your value, and deliver a unique customer experience.
Identify the problem you solve and why your
When your prospect has an objection about the price, don’t justify your price. Justifying is defensive and is a great way to lose your prospect completely. This objection is a clear indication that you and your prospect are not where you need to be in the sales process.