Holiday deals are fun! Black Friday, and Cyber Monday, are becoming a big deal in Canada. A BMO survey just before our American cousins Thanks Giving concluded about half of Canadians planned to shop on Black Friday and planned to spend, on average, $292.
Boxing Week sales top our Black Friday. While the projected numbers are down slightly for Boxing Week, as some of us shopped til we dropped on turkey day, it’s still the time retailers blowout old inventory to make way for the new. And we are right there to take advantage of the savings.
We tend to think of only retailers for boxing week sales. But can your business also get in on the action, even if you’re not a retailer? I guess it depends on your business, your goals, and your imagination. Let’s look at a few online businesses Black Friday and holiday deals and see what we can learn from them.
Sitepoint.com is offering, until the end of December, “$1,000 worth of free stuff, including icons, vector artwork, web hosting, marketing and project management tools, ebooks, and much more.” It didn’t disappoint. It was a combination of offers for either extended free trials and free graphics and ebooks.
Foursquare.com is offering (or offered) a deal where you receive “$50 in Foursquare Ad credits to merchants that create an ad between now and December 31st, while supplies last.”
Verticalresponse.com is offering, through the holidays, some free tools. Worth checking out.
Twitter.com offered $1 million in free advertising credits on its platform in support of Small Business Saturday. 10,000 – $100 credits were given away to new US based customers on a first come first serve basis.
Bluehost.com, a web hosting company, had a sale on hosting. The price was down to $3.95/m from 6.99/m.
These companies, who are non retail businesses, are taking advantage of a season where retailers have consumers in over-drive, looking for deals and they are in the mindset of buying. By offering basically free samples, free trials, or a discount they can get consumers interested and scoop new customers.
Do not underestimate the power of the consumer in a buying mood and being more open to the idea of trying you out – if they can deal, deal, deal.
The holiday season is a great time for non retailers to offer an introductory offer. You might get a better response than at any other time of the year.
Merry Christmas From all of us at Zombies Ate My Media.