Another way to think about creating & competing with your local brand is choosing the ground from which you’ll fight. You want that ground to be empty and then occupy it.
You may not understand it, use it or even like it, but your clients do, and that is why you’d better learn to love it and make it part of your daily
“Buy Local” is Bad Marketing
I understand the importance of community. We’re small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our
What are you competing against?
You need to motivate customers to take an action. Your biggest competitor is the status quo. Your customers fear of loss heavily outweighs the possibility of a
Small Business Development
Being the best in your field isn’t good enough. You need to get attention, communicate your value, and deliver a unique customer experience.
Identify the problem you solve and why your
Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say - and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.
Referrals are important for small business & sales people. But referrals don’t just happen, you need to work for them. Entrepreneurs who need referrals must develop a plan to nurture the referral process.