Small Business Content Marketing & Social Media
We are better connected today than ever before. We deal with a lot of information not only available to all of us, but flying at all of us. We pursue our interest and have more info, than we can process, presented to us from friends, family, content creators, and marketers.
This means it’s more important than ever for small businesses to be able to catch consumers attention with compelling and relevant messages.
One difficulty for many business owners, is how to define your brand. Most people think of a tagline first, or only think of a tagline or phrase. While it’s useful to some up your position in the market quickly; this should be your last step.
Differentiate Your Business Online
You need to think about what you believe and what you want to communicate. Not on politics or what’s happening in the news, but your industry and business. Your business needs a voice. This voice defines your message which defines your brand at your touch points.
Not only do you have an expertise, you also have valuable experience and experiences. Prospects and colleagues can learn from what you have to say – and that has value. Leverage your knowledge and experience for trust from prospects and professionals in your field.
There should be value for prospects and clients where they interact with your business on your website and social networks. Your voice needs to come through in your sales process and networking efforts.