When Posters are the Main Driver of Your Marketing Campaign

By | 2018-05-11T12:17:51+00:00 May 7th, 2018|Categories: Advertising, Local Non-Profit, Marketing|Tags: , , |

In rural communities, it seems that non-profit organizations rely almost solely on posters as the main driver of their marketing campaigns. In the marketing world, posters are the bottom of the barrel marketing material. Overall, they

Using Community Calendars as Part of Your Free Advertising Mix

By | 2018-04-16T17:41:26+00:00 April 16th, 2018|Categories: Local Non-Profit, Marketing|Tags: , , |

Non-profit event planning comes with several challenges, the biggest being how to spread the word with limited to no funds available for advertising.

Over the years, I have done a lot of event

Step Up Your Game with Royalty Free Images

By | 2018-03-14T13:11:35+00:00 April 9th, 2018|Categories: Marketing|Tags: , , , , |

The old adage, a picture is worth a thousand words has never been more important in today’s digital world. Successful Business Owners and Non-profit Organizations know all too well the importance of

Wake Up, People! It’s Time to Get Social!

By | 2018-03-19T19:31:36+00:00 March 19th, 2018|Categories: Business Development, Marketing, Social Media|Tags: , , |

You may not understand it, use it or even like it, but your clients do, and that is why you’d better learn to love it and make it part of your daily

Enough With “Buy Local” Campaigns

By | 2018-03-08T02:49:29+00:00 March 4th, 2018|Categories: Business Development, Marketing|Tags: , , |

bad_marketing“Buy Local” is Bad Marketing

I understand the importance of community. We’re small business owners who volunteer in our community and we lend our marketing talents to local groups. We also teach our

Anchoring Bias – Marketing Psychology

By | 2017-08-13T07:08:04+00:00 August 15th, 2017|Categories: Marketing|Tags: , , |

Anchoring bias is the human tendency to rely very heavily on the first piece of information (the anchor) offered when making decisions. This occurs in all of our decision making including purchase decisions. Once the anchor is in place, buyers decisions are then made by adjusting the initial anchor number, regardless of the legitimacy of the actual anchor number.

Load More Posts