- There’s a lot of misleading and wrong information out there
- It’s constantly changing
A lot goes into how Google and other search engines display search results. Site speed, good content, optimized code, traffic, and keywords are just a few things that affect when, where, or if you are displayed in a search result. Before your keywords or code, most of your SEO interests can be reduced to this – be relevant. You’re not going to trick Google, so get over yourself.
An area which will make your site more relevant is inbound links to your site. Search engines like outbound links in your articles too but today we’ll look at inbound links and your link building.
Let’s start off, by stating, buying links is a bad practice. Black hat practices like this don’t work anymore and can get your site considered as spam, thus less relevant, by search engines. One way search engines get to know your site is your link neighborhood. If you have lots of inbound links from spam sites then you’re likely slumming in the spammy end of town. If you have good quality and relevant sites linking to you, then you’re probably more relevant.
What Makes a Good Link?
Search engines rank the quality of sites; links from quality relevant sites are great for your SEO.
- Topic specific links to your site are highly valued. These are links from sites which are part of your industry or has content related to your industry.
- Key worded anchor text. Anchor text is the text you click in a hyperlink. The more links that point to one of your pages with the proper keywords the better that page will rank for those keywords. It’s a good practice not to use, “Click Here” for your anchor text on your site; keyword your anchor text.
- New links to your site. Old links become stale. If you don’t continue to get new links then your inbound links will be less relevant to search engines.
- Social Media. Search engines treat links from social networks different from other types of links; they do factor them into your ranking.
How to Build Your Links?
Link building is kind of like networking yourself; you’re always doing it and you need to make an effort – it doesn’t just happen.
There are different ways to go about your link building.
- Editorial. This is where other sites want to link to your site. This can be because of the great content you have or they want to link to your product or service. Your not reaching out to them or in anyway compelling them to link to you – it happens naturally.
- Outreach. This is where your reach out to another site. You’ll gain a lot of links this way as your taking action to get relevant links. This can be press release to a local paper or magazine, a blogger you know of or met, or networking with other business. The link can either be on their blog or a Links page. Sometimes it might be an agreement for a reciprocal link on your site or blog. Try featuring a business you’ve recently networked with on your blog and see if they can do the same for you or mention, and link to, your article in one of their posts. This will also get more traffic to your site and it’s quality content.
- Selfie. These are links in directories, comments on blogs and articles, and signatures on message boards. Links like these are low value but can be a minor upward pressure on your SEO. These are too often the links used by link building services – buying links. Aggressive linking in this manner could make you look spammy. Honest comments on articles, participation on boards, and listings in legitimate business directories won’t get you penalized.