Most businesses are local small businesses – Promote local! Zombies Ate My Media is a Winnipeg based marketing company. Contact us for content marketing and web development.
Local Content Marketing
One of the keys to successful content marketing is really good content. But just because you write great relevant blogs, create great useful videos, prepare regular newsletters, or publish a fun podcast – doesn’t mean anyone will consume your content. You need to promote it for people to see it.
Contrary to just about everyone writing about content marketing, a large national or international audience, of your content, is not necessary for your local small business which does business in a defined local area.
We speak with a lot of small business owners who are disappointed in their content marketing efforts because they don’t have tens of thousands of visitors to their website per week or tens of thousands of sign ups to their email newsletters. Even worse, sometimes they don’t see the value in content marketing because they don’t know how to get those numbers. They read somewhere that’s what they NEED or they’re missing out.
Content marketing should be a PART of the marketing mix of every local small business. It doesn’t matter if you’re in a large city or a small town or what business you’re in – your business will benefit from a strong online presence.
Your Business is Local – Promote Local
Your marketing efforts should be focused on reaching your local target market; this includes your content and online efforts. Promote your business online locally:
- Claim your Google Places Listing – Google attempts to generate the most relevant search results. They try to include local links when someone searches for a product or service. Also social networks are an important part of search results.
- Current and Past Customers and Clients – You have something to say with your content, tell the people with whom you already have an existing relationship. Offer a newsletter. Not just an email newsletter – mail your customers a newsletter. Money spent on existing customers will deliver your best ROI.
- Display In-store – Display strong calls-to-action to go to your website.
- LinkedIn & Facebook Groups & People – Building your professional network is essential. Start building it locally.
- Comment on Other Local Businesses Social Media & Blogs – Reach out to other local businesses who are active online. It’s a great way to build your professional network.
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